National Home Goods Supplier : Intercept Study

A leading National Home Goods Supplier conducted a study to assess how mat purchases are impacted from one geographic region to another.  Redhill Group designed an intercept study to assess selection criteria as it related to regional climates to achieve client objectives.

To determine the regional differences, Redhill Group selected New York, Chicago and Los Angeles as three key regions to target across the United States for this study. Four hundred intercept interviews were conducted at eight retail mass merchandise stores.

Once the data collection was completed, Redhill Group built a model of purchase behavior as it related to regions as well as retail locations. The information gathered by this study was subsequently used by the National Home Goods Supplier for positioning strategies that took geographic regions and the store into account to maximize sales.