Community Recreation Organization: Baseline Awareness and Attitude Study 

The Redhill Group conducted a baseline awareness and attitude study for a nonprofit community recreation organization.  Survey results included awareness of the organization’s objectives, programs, and locations.  It also identified residents’ attitudes towards the organization. 

The survey was conducted by telephone interviews of a random selection of 600 residents.  Survey results included awareness of the organization’s objectives, programs, and locations.  It also identified residents’ attitudes towards the organization.  This was the first study of its kind conducted for the community recreation organization, and served as the basis for marketing efforts to increase both membership and contributions.  The study was also used to measure progress over time for future waves of the survey.