Children’s Museum : Awareness and Attitudes Survey

Prior to the Children’s Museum opening its new facility, the Redhill Group conducted telephone surveys with both the general public and teachers who played a pivotal role in generating awareness of the new facility.

The survey measured awareness and attitudes toward the science museum and other entertainment alternatives so that Children’s Museum marketing management could position the center to effectively meet consumer needs. The teacher survey also provided a model of communication channels to ensure that important promotional information effectively reached the right people in a timely fashion. The original baseline study was used to design marketing communications and promotional efforts for the introduction of the museum to the community.

A second study, conducted two years later, measured the progress that had been achieved in general awareness and provided information to fine-tune both marketing communications and to determine which potential exhibits would be most successful.