Since Blu-ray Disc’s victory in the HD-DVD format war, data has trickled in suggesting a sales boost for Sony’s fledgling technology. But if the pace doesn’t quicken, home video might not return to sustained growth mode for several years.
Hollywood Reporter
April 22, 2008 Since Blu-ray Disc’s victory in the HD-DVD format war, data has trickled in suggesting a sales boost for Sony’s fledgling technology. In December, when the format wars were raging and next-generation DVD players and movies were a popular Christmas gift, 63% of next-gen DVDs sold in the U.S. were Blu-ray. However, the numbers — while impressive since mid-February, when HD DVD threw in the towel — don’t make up for sagging traditional DVDs, sales of which might have peaked two years ago in terms of revenue.